Co-founder, Tenda
Taiwo Adekola.
I build growth systems with CRM strategy, AI automation, BI dashboards, RevOps and product thinking.
Power BIDashboards
SalesforceCRM
n8nAutomationI help teams turn customer data into decisions and repeatable growth: CRM setups people actually use, dashboards that answer real business questions, and automations that take busywork off everyone's plate.
At a glance
users acquired through organic channels
In their words
- StructuredPrecise
- ClearSimple
- DedicatedAmbitious
- CuriousKeen to learn
Taken from testimonials by colleagues at Deutsche Telekom, Edeka Smart and Ringier.
GTM and RevOps
annual recurring revenue
projects across growth, CRM and data
MSc · TU Bergakademie Freibergthesis grade on the German scale, where 1.0 is the top mark
English (native) · German (C1)
Engineer by training. Growth by trade.
Co-founder, TendaOperations Lead since April 2026
I work where marketing, sales and data meet, building the systems that help a business find customers, understand them and keep them.
My roots are in engineering. I hold a BEng in Mining Engineering from FUTA and an MSc in Sustainable Mining and Remediation Management from TU Bergakademie Freiberg, where my thesis on blockchain-based supply chains for critical raw materials was graded 1.1. That background taught me to define a system, measure it and then improve it, and I bring the same habit to growth work.
Since 2017 I have run go-to-market in Lagos, grown a customer base across West Africa for a UK company, led audience development at Ringier Axel Springer, built CRM and campaign analytics in Power BI at Deutsche Telekom, and worked as a Junior Product Manager at EasyAccess Berlin.
Since April 2026 I have been co-founder and Operations Lead at Tenda, where go-to-market and revenue operations come together in one role.
- Based in
- Berlin, Germany
- Languages
- English (native), German (C1)
- Now
- Co-founder and Operations Lead, Tenda
- Focus
- GTM, RevOps, CRM, BI, automation
What I've been building.
Four recent products. Each has its own case study, and each is hosted on this site so you can open it and try it.
NPFL Fantasy
A fantasy football game for Nigeria's top flight, built around one hard fact: the league has no player-statistics feed.
02 / 03 · September 2026
Design Studio
A browser workspace that runs a brand engagement from the first discovery question to the handover files, and only exports what a person approved.
03 / 03 · August 2026
Andry
A product design for owning part of a real animal: units in cattle, sheep and goats kept at vetted ranches, each one checked every week.
What I can help with
Four areas where I bring hands-on experience, from the first audit to a working system your team owns.
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01
AI automation
Workflows in n8n and Zapier that connect your tools, move data where it needs to go and hand repetitive tasks to AI agents.
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02
BI and analytics
Power BI dashboards and reporting that pull scattered data into one clear picture of customers, campaigns and revenue.
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03
CRM
Salesforce administration, segmentation and lifecycle campaigns, all built on customer data your team can trust.
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04
Research and development
Market, competitor and product research, from quick scans to academic depth, delivered as findings a team can use the same week.
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I lead Tenda's internal and external operations: poster acquisition, partnerships, customer activation, pilot delivery, customer support, operational safety, reporting and repeat business. Visit tendahq.com
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Product work for an independent orientation and referral service that helps people with a migration background, especially BIPoC communities, deal with Berlin's public authorities. The service explains official procedures, refers people to the right office and prepares them for appointments, through partner locations across the city and its own app.
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CRM and campaign analytics, including Power BI dashboards that turned customer and sales data into reports account teams used to optimise their CRM processes.
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Audience growth and behaviour analysis across email and digital channels, turning complex data into insights for the growth and email teams.
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Market and competitor research that fed go-to-market decisions for a Web3 marketplace.
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Customer acquisition and market growth across West Africa for a UK-based company.
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Go-to-market strategy and execution, from market research to launch.
Always learning
Formal certification in cloud, CRM, analytics and project management, backed by daily use of the tools below.

Azure Fundamentals (AZ-900)
Microsoft2024

Google Analytics
Google2024

Salesforce Associate and Administration
Salesforce2023
PRINCE2 Foundation
Project management

Power BI
Microsoft
CRM and Cloud Administration
ReDI School

Project Management
LinkedIn Learning2022
Daily toolkit
Hover to explore





- SQL
- Python
- CI/CD
- Google Analytics
- Market analytics
- Campaign management
- Workflow design
- Web development
- Cloud computing
- Project management
What my teams say
Let's talk.
Want to run a pilot with Tenda, talk partnerships, or make sense of a messy dataset? Send me a note and I will get back to you within two working days.
- Phone+49 1521 389 3211
- LinkedInin/adekolataiwo
- Instagram@adextetoo
- LocationBerlin, Germany