Berlin, --:-- Co-founder, Tenda GTM · RevOps · Data · Automation

Taiwo Adekola.

I build growth systems with CRM strategy, AI automation, BI dashboards, RevOps and product thinking.

Portrait of Taiwo Adekola
Power BIDashboards
SalesforceCRM
n8nAutomation

I help teams turn customer data into decisions and repeatable growth: CRM setups people actually use, dashboards that answer real business questions, and automations that take busywork off everyone's plate.

At a glance

Since 2017 · Lagos, Essex, Berlin
9+ years in go-to-market, growth and analytics
Now · co-founder at tenda. Operations Lead since April 2026
Organic growth
816K

users acquired through organic channels

How colleagues describe me

In their words

  • StructuredPrecise
  • ClearSimple
  • DedicatedAmbitious
  • CuriousKeen to learn

Taken from testimonials by colleagues at Deutsche Telekom, Edeka Smart and Ringier.

Engineer by training, now

GTM and RevOps

$10M+

annual recurring revenue

29

projects across growth, CRM and data

TU Bergakademie Freiberg logoMSc · TU Bergakademie Freiberg
1.1

thesis grade on the German scale, where 1.0 is the top mark

Based in Berlin
--:--

English (native) · German (C1)

About me

Engineer by training. Growth by trade.

Taiwo Adekola smiling, wearing a grey patterned sweater over a white collar
Co-founder, TendaOperations Lead since April 2026

I work where marketing, sales and data meet, building the systems that help a business find customers, understand them and keep them.

My roots are in engineering. I hold a BEng in Mining Engineering from FUTA and an MSc in Sustainable Mining and Remediation Management from TU Bergakademie Freiberg, where my thesis on blockchain-based supply chains for critical raw materials was graded 1.1. That background taught me to define a system, measure it and then improve it, and I bring the same habit to growth work.

Since 2017 I have run go-to-market in Lagos, grown a customer base across West Africa for a UK company, led audience development at Ringier Axel Springer, built CRM and campaign analytics in Power BI at Deutsche Telekom, and worked as a Junior Product Manager at EasyAccess Berlin.

Since April 2026 I have been co-founder and Operations Lead at Tenda, where go-to-market and revenue operations come together in one role.

Based in
Berlin, Germany
Languages
English (native), German (C1)
Now
Co-founder and Operations Lead, Tenda
Focus
GTM, RevOps, CRM, BI, automation
  1. Apr 2026 – NowCurrent

    Co-founder and Operations Lead

    Tenda · tendahq.com

    I lead Tenda's internal and external operations: poster acquisition, partnerships, customer activation, pilot delivery, customer support, operational safety, reporting and repeat business. Visit tendahq.com

  2. Mar 2025 – Mar 2026

    Junior Product Manager

    EasyAccess Berlin · Berlin (remote)

    Product work for an independent orientation and referral service that helps people with a migration background, especially BIPoC communities, deal with Berlin's public authorities. The service explains official procedures, refers people to the right office and prepares them for appointments, through partner locations across the city and its own app.

  3. 2024 – 2025

    CRM and BI Analyst

    Deutsche Telekom · Bonn · Full time

    CRM and campaign analytics, including Power BI dashboards that turned customer and sales data into reports account teams used to optimise their CRM processes.

  4. 2023 – 2024

    Audience Development Manager

    Ringier Axel Springer · Berlin · Contract

    Audience growth and behaviour analysis across email and digital channels, turning complex data into insights for the growth and email teams.

  5. 2021 – 2023

    Market Intelligence Associate

    HashGuild · Berlin · Working student

    Market and competitor research that fed go-to-market decisions for a Web3 marketplace.

  6. 2020 – 2021

    Growth Manager, West Africa

    EBOT Limited · Essex, UK · Full time

    Customer acquisition and market growth across West Africa for a UK-based company.

  7. 2017 – 2019

    GTM Manager

    Alexis Philips Limited · Lagos, Nigeria

    Go-to-market strategy and execution, from market research to launch.

Certificates and skills

Always learning

Formal certification in cloud, CRM, analytics and project management, backed by daily use of the tools below.

Azure Fundamentals (AZ-900)

Microsoft2024

Google Analytics

Google2024

Salesforce Associate and Administration

Salesforce2023

PRINCE2 Foundation

Project management

Power BI

Microsoft

CRM and Cloud Administration

ReDI School

Project Management

LinkedIn Learning2022

Daily toolkit

Hover to explore
n8nAutomation
ZapierAutomation
Power BIBI
SalesforceCRM
AzureCloud
GitHubVersion control
  • SQL
  • Python
  • CI/CD
  • Google Analytics
  • Market analytics
  • Campaign management
  • Workflow design
  • Web development
  • Cloud computing
  • Project management
Testimonials

What my teams say

01 / 05
Taiwo has the ability to efficiently analyse and structure complex data sets and present them in an understandable way through precise and visually appealing reports.
Stani Sc.Account Manager, Deutsche Telekom
Taiwo supports our team significantly by analyzing customer and sales data for optimization of our CRM processes. Noteworthy is how he recognises complex data patterns and presents them in a simple way.
Uckun Co.Account Manager, Edeka Smart
I had the pleasure of hiring Taiwo, and he consistently showcased his dedication and skills. His talent for organising data sets into actionable insights was truly impressive.
Laura Cr.Head of Growth, Ringier AG
Taiwo adeptly transformed complex data into actionable insights, contributing significantly to our team's understanding of audience behaviour.
Anya Is.Head of Email, Ringier AG
It was a pleasure working with Taiwo. He is very ambitious, keen to learn more about Salesforce and has a very good understanding of databases and CRM systems in general.
Kerem Kö.Salesforce Architect
Contact

Let's talk.

Want to run a pilot with Tenda, talk partnerships, or make sense of a messy dataset? Send me a note and I will get back to you within two working days.

contact@taiwoadekola.com

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